MIAMI BEACH, Fla. (AP) — Designers are showing their 2012 swimwear collection in Miami Beach.
The Mercedes-Benz Fashion Week Swim 2012 runs through Monday. Nearly two dozen runway shows will showcase the latest trends in swimwear.
Designers include Leah Madden, Paola Robba, Mara Hoffman, Norma Kamali, Benny Rosset and Lisa Burke.
The Miami Herald reports that a Friday night show at The Setai was about trying to save the planet - one itty-bitty bikini at a time.
A group of "eco-couture" designers are crafting "sustainable" swimwear out of fabrics made from wood pulp, hemp and bamboo or from recycled plastic bottles, "upcycled" factory scraps of cotton and nylon and "repurposed" material like military parachutes.
Designers include Leah Madden, Paola Robba, Mara Hoffman, Norma Kamali, Benny Rosset and Lisa Burke.
The Miami Herald reports that a Friday night show at The Setai was about trying to save the planet - one itty-bitty bikini at a time.
A group of "eco-couture" designers are crafting "sustainable" swimwear out of fabrics made from wood pulp, hemp and bamboo or from recycled plastic bottles, "upcycled" factory scraps of cotton and nylon and "repurposed" material like military parachutes.
The show, dubbed "Haute Natured," featured Loudermilk's "Luxury Eco" line as well as environmentally friendly designs from Eco Swim by Aqua Green, Meadow and MAE Couture.
Eco-couture reflects a lifestyle choice and should appeal to women who, for instance, buy organic food and products. Loudermilk said it's an ethic that emphasizes health and balanced, sustainable living, not a return to the hippie era, when the clunky Birkenstock sandal defined environmental fashion.
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